For Cheltenham, these can be generous, too as the bookies want to fight for their customers. After the welcome offer, many bookies will have retention offers. Shopping around for the best odds can make a big difference to your returns for horse racing betting. Here are some of the benefits of having several bookmaker accounts in use for CheltenhamĪs well as taking advantage of multiple welcome offers, having more bookies means better odds. Bookmakers will often increase their offers and provide generous money back specials on the Cheltenham Festival as it is a good time for them to bring in new customers. Cheltenham Festival time can be the best time of year to open up a new account and take advantage of the generous welcome offers.